Sponsors

Founding Sponsors

Bentley Motors, the Pageant�s founder sponsor, are back at Cholmondeley in 2011 with a superb collection of cars. It has been a memorable 12 months for the famous Crewe manufacturer with their new flagship, the Mulsanne, receiving some extremely positive press coverage and a great deal of interest from potential customer�s right across the world who have been visiting Bentley�s factory. 2011 sees the UK debut of new Continental GT, this iconic Grand Tourer has been refined, improved and developed across hundreds of areas of design, engineering, materials and craftsmanship, this true evolution of the revolutionary concept continues to shape the future of the Bentley brand. The full range of Bentley motor cars will be on display at this year�s pageant.

Across 125 years and five generations, Breitling has successfully blazed its own trail by asserting itself as the undisputed specialist of chronographs and technical watches. Breitling has, since the earliest days of aviation, enjoyed a close relationship with this exciting and demanding world. Its ties with aviation present a perfect partnership for Breitling�s sponsorship of the Cholmondely Pageant of Power where performance cannot be compromised and technical innovation has no boundaries.

Eurocopter UK, a wholly owned subsidiary of the Eurocopter/EADS Group, is located in Oxford, and has over 30 years experience in helicopter sales, bespoke completions, maintenance and spares support. Its in-house engineering capabilities include design, installation, flight-testing and certification, with all of its 190 employees being committed to delivering first-class customer service.

Headline Sponsors

Brewin Dolphin is one of the UK's largest independent private client investment managers. We have 41 offices across the UK and Channel Islands offering a wide range of financial services and we have over �23 billion under management. Our success is founded on our long track record of helping private clients, trusts, charities and pension funds to create and preserve wealth.

Jaguar Cars is one of the best loved automotive brands in the world, designing and building cars that represent the very best of technical innovation, design leadership and sporting success.

We are proud to sponsor Cholmondeley Pageant of Power and have a platform to exhibit our latest models including the XF, XK and XJ.
The award winning XF embodies the ultimate in a sporting saloon. The XK model combines Jaguar's legendary performance with advanced technologies and the XJ is the ultimate luxury saloon, establishing a new benchmark for its class.

If you need further information on our range, we will be pleased to help you on site.

Event Sponsors

Waltons of Chester are delighted to be sponsoring at Cholmondeley for the third consecutive year. Waltons have been established in Chester since 1909 and have shops at each end of Chesters historic Eastgate Street and also at Wrexham.

Ford of Britain will make its return visit to the Cholmondeley Pageant of Power this year. Ford entered 2012 as the UK�s top selling car brand for 35 consecutive years and favourite commercial vehicle badge for 46 successive years. The combination of exciting and innovative product launches scheduled for 2012 are set to continue the market leader�s success. An new Ford Ranger pick-up, 1.0-litre turbo petrol engine delivering almost 60mpg in the Ford Focus and 125PS power output, hot Focus ST and all-new Ford B-MAX are among the Blue Oval�s debuts this year. Some of these vehicles are destined for the Pageant of Power and the Ford team looks forward to introducing them to you.

With over 140 years of progress Morris Lubricants has become one of Europe's largest privately owned lubricants companies, exporting to over 65 countries worldwide. Morris Lubricants has a sense of history and tradition, with high quality products and uncompromising customer service that is actively combined with future development and innovation. Morris Lubricants manufactures over 800 products, to target all the main areas of lubrication, including, passenger car, road haulage, bus and coach, agriculture, off-highway, marine, motorcycle, vintage, classic and steam.

Hayward Aviation Ltd is Europe�s leading business aviation and helicopter insurance broker. Our success is built on developing effective working relationships with our clients. Our daily involvement in the international business aviation insurance markets allow us to be innovative ensuring flexibility and reliability. We deliver high quality insurance, competitive prices and a passion for business. Hayward Aviation are proud to sponsor Cholmondeley Pageant of Power recognising it as the largest private helicopter fly in event in Europe.

BMW is excited to be an official sponsor of the Cholmondeley Pageant of Power and will be showcasing the new flagship 6 Series model, the Gran Coup� in what has already proved a busy 2012. The introduction of the new BMW 3 Series in February saw the year off to a great start, while the iconic M brand celebrate its 40th anniversary this summer, just in time for the launch of the latest incarnation of the M6.
A range of BMW�s latest offering will be on display at the Pageant of Power and taking part in Magnificent Marques on the Friday. For more information on any of the BMW products stop by the stand and speak to a member of the team.

As one of the UK�s leading and largest motor groups Lookers are proud to sponsor CPOP.
The Lookers Group was founded in Manchester in 1908 by John Looker and the company�s Head Office to this day is still based in Manchester, in Stretford. The group represents 31 manufacturer brands, more than any other UK motor Group, at over 109 motor retail outlets at 68 locations across the UK.
Lookers firmly believe and live by their company mission statement of; �We strive to be an outstanding Company achieving Customers for Life�. This is built around five key values; to be welcoming, innovative, trustworthy, inspiring and ambitious.

Event Partners

Helicentre is the leading helicopter training and charter provider in the North West. Helicentre has been established for 15 years at Liverpool John Lennon Airport,and recently expanded to Caernarfon Airport. In addition Helicentre provide regular helicopter services at Manchester City Airport. Helicentre offer a bespoke charter service for fast point to point travel within the UK.

Helicentre are delighted to be supporting the Cholmondeley Pageant of Power providing helicopter tours during the event. Visitors can enjoy the thrill of a helicopter ride combined with spectacular views of the Pageant.

At Ace Cafe London we welcome all who share our passion, based upon the traditions of motorcycles, cars and rock n' roll.

This is your cafe, devised, designed and built by fellow petrolheads, so enjoy the ambience and make the most of the facilities and activities to ensure that its history lives on

The way of expressing oneself, the music and the machines
may have changed over the last decades, but the spirit
and motivation remains the same,individual and authentic

So set the wheels in motion and take a journey with us through
the unique Ace Cafe London experience!

Media Partners

The world's biggest-selling classic car magazine has a well-earned reputation for being the most authoritative title on the subject. Classic & Sports Car features the finest cars from across the globe, combining unrivalled editorial, the finest photography and beautiful design, as well as providing the ideal medium for buying and selling classic and sports cars because thousands are advertised every month. It is the only magazine a classic enthusiast needs.

Now into its 88th year Motor Sport continues to be the authoritative voice of motor racing. Known for its opinionated and trustworthy journalism Motor Sport has an exceptionally loyal readership and continues to grow its circulation. The magazine prides itself on its independence and diversity, covering all manners of motor racing disciplines from Formula 1 and sports cars to rallying and historic racing - and much more.

Motor Sport is exceptionally pleased to be a media partner at the Cholmondeley Pageant of Power and is delighted to be offering visitors an exclusive subscription offer over the weekend.

Autocar - the global experts for frontline car news, reviews and opinions.
From Ferraris and Lamborghinis through to the latest electric and hydrogen-powered superminis, Autocar is obsessed with cars and the industry that makes them. No one else covers the subject you love with such enthusiasm, insight and quality - every day on Autocar.co.uk and every week in Autocar magazine.