Help For Heroes

The Pageant of Power is proud to be a Help for Heroes 'Red letter' event, making us a priority fundraiser of special significance.

Help for Heroes (H4H) was founded by Bryn and Emma Parry after a profoundly moving visit to Selly Oak Hospital in the summer of 2007. Bryn and Emma met some extraordinarily brave young people who had been badly wounded and they just wanted to do something to help.

The charity was launched in October 2007 and, with the backing and support of Celebrities, including Jeremy and Francie Clarkson, The Royal Family, The Media and countless ordinary decent people, it has raised over �1m per month since then.

The message is simple: H4H does not seek to criticise or be political, we simply want to help and to do so by asking everyone to do their bit to raise money. Once that money is raised, we go to the experts in the Army, Royal Navy and Royal Air Force for guidance as to how best to spend it. It is our intention to spend all we raise on the practical, direct support of those wounded in the service of our country since 9/11.

When we began, we wanted to ensure that we would be as efficient as possible so our policy is money in and money out. We are not trying to build large reserves, we want your money to be used and quickly. We have either spent or allocated �24m to date on facilities and services. We can spend all we get, so don�t stop!

We are working hard to raise more money and we are passionate about what we are doing. It is needed, it is appreciated and we are making a real difference to the lives of some extraordinary young men and women.