ZENITH IS OFFICIAL TIMING PARTNER FOR 2015 CPOP
No stranger to the world of luxury and classic cars, Zenith is already a title sponsor of the Tour Optic 2000 trial. Its two-year partnership with CPOP will see it provide official timing boards for all the laps on the challenging Cholmondeley track.
Iconic machines such as the Ferrari F40, Porsche Carrera GT, Arial Nomad, numerous historic F1 cars, Ducati Desmosedici and even a vintage 1924 Brough Superior will all be vying to top the timesheets.
As part of its partnership with CPOP, Zenith will be giving the El Primero Chronomaster 1969, its most iconic chronograph timepiece, to the five winners on track. With the Open feature which allows the wearer to see the beating heart of the El Primero movement, the most precise chronograph movement since 1969 and the original colours on the subdials, the El Primero Chronomaster 1969 is a timeless piece. Housed in a 42mm stainless steel case, the El Primero movement beats at 36,000 VpH and is made up of 282 components.
Aldo Magada, CEO Zenith watches said: “Zenith is renowned for its precision timepieces with our heritage stretching back over 150 years. Our mix of modern and classic designs is in keeping with the values of the Cholmondeley Pageant of Power, which also showcases the best and most powerful machines from past and present eras. We are delighted to be the official timekeeper for the next two years at Cholmondeley Pageant of Power and we look forward to introducing our brand to a new and discerning UK audience.”
James Hall, event director at CPOP, said: “With the difference between first and second often decided by just fractions of second, it is vital to have a trusted partner to deliver accurate timing and hence why we are proud to announce our association with one of the world’s foremost watchmakers, Zenith.“
The Cholmondeley Pageant of Power takes place in the beautiful grounds of Cholmondeley Castle, where the Cholmondeley family have resided since Norman times.
