Partnership Opportunities

Partnership Opportunities

"A truly superb event - exciting, action-packed, I would recommend this one!"

Andy Barratt, Ford UK Sales Director

THE COMPELLING MARKETING RATIONALE

LOCATION

  • Castle and Estate located within 90 minute drive of 36% of UK POPULATION (source: Census 2011)
  • Close to Birmingham, Chester, Liverpool, Manchester, Shrewsbury and Stoke

AUDIENCE PROFILE

  • AFFLUENT, home owning ABC1 family audience, aged 35-64, earning £40K
  • 82.6% 'AFFLUENT ACHIEVERS' and 'COMFORTABLE COMMUNITIES'
  • An ever increasing attendance: 2014 reached 66,543 over three days

THE MARKETING OPPORTUNITY

  • Become a BRAND PARTNER of the Cholmondeley Pageant of Power
  • A unique ANNUAL festival of MOTORSPORT
  • HOSTED BY the Marquess of Cholmondeley at his CHESHIRE Castle and Estate
  • 'CLASSIC and CONTEMPORARY' cars, bikes, planes and boats
  • High Speed COMPETITIVE ACTION across all three days
  • Opportunity for partnership to involve activity within castle and estate beyond CPAS

YOUR 'BRAND SIGNATURE' ON THE EVENT

  • A unique opportunity to talk with a concentration of affluent two car+ families
  • LAUNCH and PROMOTE new and current model ranges
  • Create unique RIDE AND DRIVE customer experiences
  • Showcase your MOTORSPORT HERITAGE on track in a competition car
  • Support your marque by inviting BRAND AMBASSADORS to compete

Our sponsorship team would be happy to create a bespoke package tailored to your needs. Please contact Victoria Bell for more information on 01829 772 434.

  • Must See

    Cars

    The World's best marques compete at Cholmondeley. From pre-war LeMans and Grand Prix winning Bentleys and Bugattis, through to the Bentley Motors famous 2003 LeMans winning Speed 8 and the latest Lamborghinis.